UniCredit added new location-based mapping features to its website to help users find nearby branches, while also supporting sales goals.

branches registered on Maps
countries represented
"The Geolocalizor is not only a service to users, but also a tool to promote the bank's offers and showcase the products we want to propose over a given period."

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UniCredit wanted to add geolocation features to its website, including a service to help customers find nearby branches, as well as a tool for linking users to information on the bank's products and services. In addition, UniCredit wanted to connect customers with consultant agents in different offices. A fundamental requirement was that all of these services be accessible and usable from mobile devices.


Unicredit introduced a Google Maps geolocator—when a user enters an address, the site displays the nearest branch, ATM, Business Center or Corporate office and all of the nearest Private Banking branches, along with a tool for estimating the fastest route to each location. The tool can be used on any device as the locator is integrated with UniCredit's Mobile Banking application. The application brings together the same services for private and corporate banking and can be used desktop and mobile devices.


  • Implemented a geolocation system that displays bank location and services information on maps for users via desktop or mobile devices.
  • Integrated a system that lets customers make appointments with branch agents and, at the same time, promoting the bank's offers.
Infoxchange Google Maps Phone

APIs used

Millions of apps and sites use Google Maps APIs to benefit from a powerful mapping platform. Discover which set of APIs Unicredit has used to create their store locator:


Google Maps Directions API

Provide transit options


Google Maps Distance Matrix API

Identify distance of service locations


Google Places API Web Service

Displays specific locations and services based on a user's current position

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