customer and business data with Google Maps
Understanding customersCreate profiles for current or potential customers and score them based on financial behaviours.
Target locationsUnderstand and visualise different areas that might fit certain products and customer needs.
Fine-tune marketingUse location data to segment and customise marketing campaigns and reach the most desirable customers.
Mitigation and Governance
Improve risk managementLower risks through increased responsiveness to emergency situations, and effective threat detection.
Visualise locationsImprove how risk is managed with analytic tools to determine which locations have a high-risk potential.
Improve emergency responseEasily send alerts to emergency operation centres, helping to re-establish critical business functions.
Identify market segmentsVisualise and understand new market opportunities by mapping buying trends, demographics and household income.
Plan new branches and ATMsVisualise and identify optimal locations for new sites and ATMs based on demographics and pedestrian traffic.
Improve visualisationOptimise facility space planning, energy efficiency, spending and risk mitigation all at the same time.
Improved decision makingConnect financial, legal, operational and schematic functions into one centralised system for easier analysis and collaboration.
Make your geospatial data more accessible so that anyone in your workforce, from the office to the field, can find it. With your data securely stored in Google's cloud, mobile workers can access maps at any time, and collaborate from anywhere on any device.
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Get a unified view of your assets such as branch locations, ATM locations and mobile teams.
Add your own imagery such as branch floor plans and site survey photography.
Monitor your assets in real time, branch and ATM traffic.
Use third-party data such as demographics and emergency facilities.
For more information on how you can improve decision-making and performance with Google Maps, contact a Google Sales Consultant.Get in touch View plans