Redfin

Redfin differentiates itself from other estate agent websites by its Maps-centric interface, which the company believes makes it easier for buyers to find homes for sale.

4%
increase in completed Maps-based home searches
10 million
unique visitors per month on website
$25 billion
closed in home sales since launch
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"Our customers and agents rely on our technology, so we need to create reliable and efficient tools that help streamline the buying and selling process. Google Maps has helped us do that with its maps, searching and other tools like traffic navigation."

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Challenge

Redfin launched as an estate agency in 2006, with the mission to redefine estate agency in the customer’s favour. Unlike traditional estate agents, Redfin estate agents are paid based on customer satisfaction, not just commission, so the agent’s and client’s interests are aligned. At launch, Redfin “hand-stitched” its maps together for its website at launch, but as a technology-powered estate agency, they quickly realised they needed to scale the solution.

Solution

Redfin developed location-centric website and mobile app, using Google Maps APIs to help buyers find houses in specific locations. Redfin also allows users to search for houses based on places of interest, such as a park or a landmark. They can also find houses for sale in specific neighbourhoods by drawing a polygon on a map and then searching within that area. When it's time for users to tour properties, Redfin also helps users estimate the time it takes to drive between homes.

Benefits

  • Redfin has developed an easier way for people to buy and sell houses, from finding the right homes in their desired neighbourhoods, to tours and open house visits, as well as comparable home pricing
  • The map-centric property search website and mobile apps have attracted more than 10 million unique visitors per month
  • The successful agency has closed more than $25 billion in home sales
Infoxchange Google Maps Phone

APIs used

Millions of apps and sites use Google Maps APIs to benefit from a powerful mapping platform. Discover which set of APIs Redfin has used to create their website and mobile application:

 

Google Maps Distance Matrix API

Accurately estimate the time it will take to drive between homes

 

Google Maps Geocoding API

Accurately identify locations

 

Google Maps Javascript API

Build the web interface

 

Google Maps Android API

Mobile app for Android users

 

Google Places API Web Service

Search places and locations

 

Google Places API for Android

Search places and locations

We're here to help

Contact the Google Maps APIs sales team to learn more about custom solutions, enterprise pricing and plans or general questions.