Tripping.com needed to create the best customer experience in order to drive traffic to its site and conversion rates of website visitors into guests. To do all that, it was looking for a mapping solution for building an easy-to-use interface with fast loading times and the ability to scale. The company also wanted tools that would allow the maps to to zoom in and out, and accurately confirm rental addresses from the sites it searched.
The first page on Tripping.com has a search box that lets visitors search for where and when they plan to holiday. Tripping.com sends this information to multiple holiday-rental sites and layers the results on to a Google Map. The left side of the screen displays the map with pins for each rental. The right side of the screen displays a photo of each rental, with information including pricing and its source (the travel site where it’s listed). Users can click a pin to display the photo of the rental, and click the photo for more details and to complete their booking. The Places API helps the site automatically scale the map to match searches. For example, if the user searches rentals in Paris, the Places API indicates the correct zoom level to display listings. It also helps ensure accurate address data since in some cases the rental owners don’t provide complete address information.
- Visitors can easily navigate Maps using familiar controls and see everything they need at a glance
- Accurate Places data validates address for rental locations and also optimises the zoom level to display listings
- Traffic has grown 2,918%, to more than two million unique monthly visitors
Millions of apps and sites use Google Maps APIs to benefit from a powerful mapping platform. Discover which set of APIs Tripping.com has used to create their website:
Google Places API Web Service
Ensure users get accurate destination information
Layer the results onto a Google Map