At a Glance

What they wanted to do:

  • Introduce an innovative, map-based taxi ordering service

What they did:

  • Implemented Google Maps API throughout the myTaxi system

What they accomplished:

  • Innovative map-based taxi ordering service for both mobile and stationary devices
  • Revolutionized the German taxi market
  • Gained access to live tracking and management data

"Google’s solution was the only service worth considering that met our requirements for good reach, an optimal API and future added value."

—Jan-Niclaus Mewes, Founder, Intelligent Apps

About Google Maps API

Google Maps API makes it easy for companies to include fully interactive Google Maps on their public and internal websites. The Maps API helps your customers and employees make the right business and purchasing decisions by visualizing important information on a familiar map.

For more information, visit https://enterprise.google.com/maps

"The service based on Google Maps works seamlessly, is very reliable and has not had any downtime. Lastly, and this is very important for us, the embedded map is an extremely popular feature with our users."

"—Jan-Niclaus Mewes, Founder, Intelligent Apps

myTaxi uses Google Maps API to connect drivers and passengers and to provide up-to-the-minute tracking tool

Business

The Intelligent Apps company, founded in Hamburg in June 2009, provides an innovative taxi booking system, myTaxi. Among the myTaxi features: A mobile device app that determines a user’s location transmits to the nearest available taxi driver. The system also tells users which taxi and driver will be picking them up, and exactly how much a designated trip should cost. The user can even watch the taxi approach on a virtual map.

The myTaxi software’s automated booking process, direct contact with the taxi driver and independence from any central dispatch office is revolutionizing the German taxi market. The myTaxi system is currently available in nine German and international locations, including Austria and Australia.

Challenge

The company needed a flexible mapping solution with an intuitive user interface to facilitate online taxi ordering and location tracking. Right from the start of the company in 2009, the Intelligent Apps company based myTaxi on Google Maps API. As founder Jan-Niclaus Mewes explains,"at that point in time, Google’s solution was the only service worth considering that met our requirements for good reach, an optimal API and future added value."

Solution

Google Maps API enables companies to embed fully interactive Google Maps into both their publicly accessible and internal-only websites,and to run them optimally on both stationary and mobile devices.

The myTaxi system also uses Google’s solution as the basis for the tracking feature that lets guests who have ordered a taxi follow its route on a map right up to their pick-up location. Taxi drivers also use the app to receive customer bookings. In addition, the cost of each trip is calculated based on the distances and routes programmed into Google Maps. Guests can preselect payment types or even order an "eco taxi" if desired.

Implementing Google Maps API based on the myTaxi requirements — which included adding different markers and routes for use by the taxi companies – took approximately 40 hours. "The amount of time needed was absolutely limited and the best part was that none of our employers needed any special training. All of them already knew Google Maps from their personal lives," Mewes recalls.

Results

Because all booking processes are shown graphically and updated by the second, myTaxi’s management team can monitor use by viewing a map overview of all taxis and current trips. In this way, the company and its customers can check, for example, whether taxi drivers really recognize the booked trips and how they are evaluated by passengers.

Mewes continues, "The service based on Google Maps works seamlessly, is very reliable and has not had any downtime. Lastly – and this is very important for us – the embedded map is an extremely popular feature with our users." Intelligent Apps plans to integrate emerging Google services, like Google Places to provide guests with location-based information, as they become available.