Allstate

GoodHome Maps-based application has opened the door for Allstate agents to build better relationships with their customers.

20%
of users complete the Maps-based experience
350%
higher “intent to quote” thanks to web app
90 days
development from concept to completion
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"We looked at everything from customization capabilities to the ability to draw layers, access to street view and point-of-view manipulation, and Google Maps met our every need. The alternatives didn’t come up to par, so it was a no-brainer."

Elizabeth Schreier - Director of Digital and Social Engagement, Allstate

Challenge

Allstate wanted to create a digital experience, showing consumers innovative ways to protect their homes. At the same time, Allstate also wanted to position the company as a clear leader within the home insurance category, creating a rich experience that would be valuable to anyone, whether or not they had a home insurance policy with Allstate. The team wanted to build a tool that incorporated local maps and home street views, creating a personalized and visually compelling experience.

Solution

Allstate used Google Maps APIs to create a map that visualizes customers’ homes with location specific information about common and costly claims. They came up with additional features to make the tool more engaging and easier to use: geolocation, real-time weather animation, address autocomplete capabilities, city population statistics and specialized tips to help people protect their homes.

Benefits

Allstate has seen impressive results since introducing GoodHome in April 2014:

  • A visitor who uses the GoodHome tool is over 350% more likely to get a quote
  • 40% of people who use the tool type in more than one address, and on average, people stay on the site for 6 to 7 minutes
  • GoodHome has opened the door for Allstate agents to build better relationships with their customers and Senior leaders at Allstate appreciate the positive results thus far as this engaging and informative tool created an opportunity to stand out from the competition
Infoxchange Google Maps Phone

APIs used

Millions of apps and sites use Google Maps APIs to benefit from a powerful mapping platform. Discover which set of APIs Allstate has used to create their GoodHome web and mobile application:

 

Google Maps Geolocation API

Identify a user's location

 

Google Places API Web Service

Autocomplete addresses as users start typing

 

Google Maps Javascript API

Build a base layer and display data on top such as real-time weather animation

 

Google Static Maps API

Embed Google Maps onto web pages

 

Google Street View Image API

View the user's location in Street View

 

Google Maps Android API

Mobile app for Android users

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