MOKLI

MOKLI is a web-based mapping service that helps homeless and vulnerable young people locate social services.

3,400
service locations listed on MOKLI
12,360
young people and social workers have used MOKLI
21,360
page views since MOKLI’s launch in February 2017
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“With Google Maps, we can link detailed mapping data to information about social services, adapting maps to the particular needs and habits of vulnerable young people.”

Annika Bock, Project Owner at Ubilabs

Challenge

Tens of thousands of children and young people are homeless and live on the streets in German cities, where they lack access to basic services like food, shelter, and medical care. KARUNA, a Berlin-based nonprofit organization considered establishing a 24-hour hotline for young people to call when they needed help, but staffing costs would have been too high. Since most young people have smartphones, KARUNA decided an online interactive map would provide fast access to information about shelters, free medical care, and counseling services.

Solution

Working with Google Cloud Premier Partner Ubilabs, KARUNA created MOKLI, a mobile website built on Google Maps. On their smartphones, young people can choose the type of service they need – such as a shelter or free medical services – and view locations on a map created using their phones’ geolocation service. Users can also get directions to their chosen service. KARUNA and Ubilabs chose Google Maps because of its ease of use for every audience: young people, social workers, and developers. Young people are familiar with Google Maps already, so they didn’t need to learn to use a new tool. Google Maps is also mobile-friendly, which was important to KARUNA because most of their young clients access their service using a smartphone. Social workers can also easily update contact information, hours, and addresses in a Google Sheet and the data updates automatically in Google Maps. In mid-2017, MOKLI is adding an easy-to-use “update data” button for social workers; changes will go directly to KARUNA. If KARUNA social workers think of new and useful features for the MOKLI maps, they can easily add them using Google Maps APIs.

Benefits

  • Young people who might be fearful of contacting parents, teachers or authorities are comfortable using Google Maps — a tool that’s familiar to them — to seek assistance.
  • Simple icons, such as beds for shelter and tableware for food, as well as autocomplete functionality of the Places API for location searches, help less-literate young people easily navigate maps.
  • Because Google Maps easily integrates with MOKLI’s website, KARUNA didn’t have to hire a professional maps programmer, which would cost between €45,000 and €60,000 per year.
Infoxchange Google Maps Phone

APIs used

Millions of apps and sites use Google Maps APIs to benefit from a powerful mapping platform. Discover which set of APIs KARUNA and Ubilabs have used to create the MOKLI website:

 

Google Maps Javascript API

Displays locations of youth services on local maps

 

Google Maps Geocoding API

Converts addresses in Google Sheets to place markers on maps

 

Google Maps Directions API

Shows routes between user’s location and the desired services

 

Google Places API JavaScript Library

Helps users search by city or landmark

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