The Walt Disney Company

Winnie-the-Pooh fans can navigate the 3-dimensional site and explore different character locations, including Pooh’s house, all through 360° Street View photospheres.

1,000+
assets available on the Street View based website
360°
photospheres of Disney content
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"We look forward to seeing how families interact with the Hundred Acre Wood experience and hope that they have a lot of fun engaging with our characters — just as they have for the last 90 years, but now in a thoroughly modern way."

{[ctrl.removeAuthorCompany("Anna Hill - Chief Marketing Officer, The Walt Disney Company, UK & Ireland")]}, The Walt Disney Company, UK & Ireland

Challenge

To celebrate the 90th anniversary of Winnie-the-Pooh, Disney wanted to create a site for parents and children to easily interact with the classic characters and inspire their play time. Research shows that mothers are very actively searching the Internet for advice, tools and new content. Disney also wanted a way to connect with new Moms and Mommy bloggers, who are well regarded among new parents.

Solution

Disney UK partnered with Spitfire Studio to design and develop the site, which it wanted to be optimized for tablets as well as traditional desktop computers. The team anticipated that the site would continue to evolve, so it was intentionally designed to make adding new map locations and content within existing areas over time incredibly easy and seamless. The site’s main interface is a map of the Hundred Acre Wood, which includes graphics of characters. Users can navigate, with zoom and panning, just like any other Google Map.

Benefits

  • With customized graphics, users really feel like they are in the world of Winnie-the-Pooh. Places on the map like Pooh’s House and Eeyore’s field are marked with customized pins
  • With Street View, users can pan and look around and click objects to access games, advice, videos and more
  • Since the site is customized to a user's location, it will suggest relevant activities, like rainy-day play during a stormy afternoon
Infoxchange Google Maps Phone

APIs used

Millions of apps and sites use Google Maps APIs to benefit from a powerful mapping platform. Discover which set of APIs The Walt Disney Company has used to create their Hundred Acre Wood dedicated website:

 

Google Maps Javascript API

Navigate, zoom and pan

 

Google Street View Image API

Launch into a Street View location

 

Google Maps Geolocation API

Reflect the weather a user's location

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